Privacy Policy

Last updated: August 25, 2020

At Invoke Media Inc., We are committed to protecting Your personal information and complying with applicable data protection and privacy laws.

This Privacy Policy describes how We collect, use and disclose of Your Personal Data, including information collected via, Our website (“Website”) and Our online products and services, including the Adopt-a-City platform (“Services”), and tells You about Your privacy rights and how the law protects You.

By submitting Personal Data information to Us or by otherwise using any of Our Services or Our Website, You hereby consent to the collection, use and disclosure of Your personal information, as well as the Personal Data that You permit Us to access, in accordance with this Privacy Policy.

If You do not agree with some or all of this Privacy Policy, please do not use the Website or Our Services. Further, if You are not of the age of majority in Your place of residence, please do not use the Website or Our Services.


For the purposes of this Privacy Policy:

For the purposes of the CCPA, Personal Data means any information that identifies, relates to, describes or is capable of being associated with, or could reasonably be linked, directly or indirectly, with You.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

We collect Personal Data for specific and limited purposes, including providing Our Services to You, where You consent to the collection, in order to meet Our contractual commitments to You and to comply with Our legal obligations.

When collecting Personal Data from You, We will identify the purpose for collecting Your Personal Data at the time We request it and will not use or disclose Your Personal Data other than for the purpose for which it was collected, without Your prior consent or as otherwise permitted by applicable data protection and privacy laws. We endeavor to collect the minimum amount of Personal Data required to fulfil the purpose for which it was collected.

For example, while using Our Service or when You ask Us a question, We may ask You to provide Us with certain Personal Data that can be used to contact or identify You, that may include, but is not limited to:

If You choose to withhold any Personal Data requested by Us or withdraw Your consent, it may not be possible for Us to provide the Services to You or respond to Your query.

Usage Data

Usage Data is collected automatically either generated by the use of Our Services or from the Service infrastructure itself (for example, the duration of a page visit).

Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, operating system, the pages of Our Services that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit Our Website or use Our Services. Note that much of this information is not considered Personal Data, under applicable laws. Accordingly, We will comply with Our legal obligations regarding such information.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Services and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Services.

You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of Our Services.

Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies: All About Cookies.

We use both session and persistent Cookies for the purposes set out below:

Type: Session Cookies
Administered by: Us
Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.
Type: Persistent Cookies
Administered by: Us
Purpose: These Cookies identify if users have accepted the use of cookies on the Website.
Type: Persistent Cookies
Administered by: Us
Purpose: These Cookies allow Us to remember choices You make when You use the Website, such as remembering Your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter Your preferences every time You use the Website.
Type: Persistent Cookies
Administered by: Third-Parties
Purpose: These Cookies are used to track information about traffic to the Website and how users use the Website. The information gathered via these Cookies may directly or indirectly identify You as an individual visitor. This is because the information collected is typically linked to a pseudonymous identifier associated with the device You use to access the Website. We may also use these Cookies to test new advertisements, pages, features or new functionality of the Website to see how Our users react to them.
For more information about the cookies We use and Your choices regarding cookies, please contact Us at

Use of Your Personal Data

We use Your Personal Data (or other information) in a variety of ways, including for the following purposes:

Wherever You have given Us Your consent to use Your Personal Data, You may withdraw Your consent at any time by contacting Us at You may no longer be able to access Our Services, parts of Our Website or obtain Our other Services if You withdraw Your consent.

Disclosure of Your Personal Data

We may disclose Your Personal Data without Your express consent, including for loss or fraud prevention purposes, to comply with Our legal obligations, to protect and defend Our rights or property, to protect the personal safety of users of the Services or the public and to protect against legal liability. We may further disclose Personal Data if a law, regulation, search warrant, subpoena or court order legally requires or authorizes Us to do so.

We also may share Your Personal Data in the following situations:

We will use reasonable efforts to ensure that any third party to whom Personal Data is disclosed provides a comparable level of protection for Your Personal Data, as provided in this Privacy Policy.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes for which it was collected, in accordance with applicable laws. We will retain and use Your Personal Data to the extent necessary to comply with Our legal obligations (for example, if We are required to retain Your data to comply with applicable laws), resolve disputes, and enforce Our legal agreements and policies. We will delete Your Personal Data when it is no longer required to retain the Personal Data as set out in this Privacy Policy.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Services, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices in Canada and in any other places where the parties involved in the processing are located, which are located in Canada, the United States and other jurisdictions. Unless We have entered into an agreement that states otherwise, this means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer storage and processing.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Security of Your Personal Data

We use reasonable and appropriate physical, administrative and technical measures designed to help You secure Your Personal Data against accidental or unlawful loss, access or disclosure. Only staff and Service Providers who have a legitimate business purpose for accessing the Personal Data collected by Us are authorized to do so. Unauthorized use of Personal Data by anyone affiliated with Us is prohibited and constitutes grounds for disciplinary action.

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Detailed Information on the Processing of Your Personal Data

Service Providers have access to Your Personal Data only to perform their tasks on Our behalf and are obligated not to disclose or use it for any other purpose.


We may use third-party Service Providers to monitor and analyze the use of Our Service.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of Our Service. This data is shared with other Google services. Google may use the collected data to contextualise and personalise the ads of its own advertising network.
You can opt-out of having made Your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity.
For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:

Email Marketing

You may sign up to receive marketing or promotional communications from Us. Where You have opted-in, We may use Your Personal Data to inform You about Us, Our products and Services, including promotional offers and events. We may use email marketing Service Providers to manage and send emails to You.

If You no longer wish to receive marketing or promotional communications from Us, You can opt-out at any time by:

Your Rights

Upon written request to, You will be informed of the existence, use and disclosure of Your Personal Data, and will be given access to that Personal Data. We provide an opportunity for individuals to challenge the accuracy and completeness of their Personal Data and have it amended as appropriate.

In addition to the above rights, You may also have the additional rights under applicable data protection and privacy laws, including the rights set out in the “CCPA Privacy” section at the end of this Privacy Policy or the right to:

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent before We collect and use that information.

Changes to this Privacy Policy

We may update or modify this Privacy Policy at any time by posting the revised Privacy Policy to the Website or the Services. We will include a “last revised” date on the Privacy Policy as displayed on the Website or Services.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted.

Contact Us

Accountability with respect to Your Personal Data is important to Us. In the event that You have any questions (including how Personal Data is managed by Us), complaints or concerns about this Privacy Policy, or if You have reason to believe that we may have failed to adhere to it, please contact Us by sending an email.

Questions regarding Your rights and responsibilities under this Privacy Policy can be directed to Our privacy officer at

CCPA Privacy

CCPA Privacy Definitions

In this CCPA Privacy Section:

Your Rights under the CCPA

Under this Privacy Policy, and by law if You are a resident of California, You have the following rights:

◦  The categories of Personal Data collected
◦  The sources from which the Personal Data was collected
◦  The business or commercial purpose for collecting or selling the Personal Data
◦  Categories of third parties with whom We share Personal Data
◦  The specific pieces of Personal Data We collected about You
◦  Denying goods or services to You
◦  Charging different prices or rates for goods or services, including the use of discounts or other benefits or imposing penalties
◦  Providing a different level or quality of goods or services to You
◦  Suggesting that You will receive a different price or rate for goods or services or a different level or quality of goods or services.

Exercising Your CCPA Data Protection Rights

In order to exercise any of Your rights under the CCPA, and if You are a California resident, You can email or call Us or visit Our "Do Not Sell My Personal Information" section or web page.

The Company will disclose and deliver the required information free of charge within 45 days of receiving Your verifiable request. The time period to provide the required information may be extended once by an additional 45 days when reasonable necessary and with prior notice.

Do Not Sell My Personal Information

We do not sell personal information. However, the Service Providers We partner with (for example, Our advertising partners) may use technology on the Service that "sells" personal information as defined by the CCPA law.

If You wish to opt out of the use of Your personal information for interest-based advertising purposes and these potential sales as defined under CCPA law, You may do so by following the instructions below.

Please note that any opt out is specific to the browser You use. You may need to opt out on every browser that You use.


You can opt out of receiving ads that are personalized as served by Our Service Providers by following Our instructions presented on the Service:

The opt out will place a cookie on Your computer that is unique to the browser You use to opt out. If You change browsers or delete the cookies saved by Your browser, You will need to opt out again.

Mobile Devices

Your mobile device may give You the ability to opt out of the use of information about the apps You use in order to serve You ads that are targeted to Your interests:

You can also stop the collection of location information from Your mobile device by changing the preferences on Your mobile device.

"Do Not Track" Policy as Required by California Online Privacy Protection Act (CalOPPA)

Our Service does not respond to Do Not Track signals.

However, some third party websites do keep track of Your browsing activities. If You are visiting such websites, You can set Your preferences in Your web browser to inform websites that You do not want to be tracked. You can enable or disable DNT by visiting the preferences or settings page of Your web browser.

Your California Privacy Rights (California's Shine the Light law)

Under California Civil Code Section 1798 (California's Shine the Light law), California residents with an established business relationship with Us can request information once a year about sharing their Personal Data with third parties for the third parties' direct marketing purposes.

If You'd like to request more information under the California Shine the Light law, and if You are a California resident, You can contact Us using the contact information provided below.

California Privacy Rights for Minor Users (California Business and Professions Code Section 22581)

California Business and Professions Code section 22581 allow California residents under the age of 18 who are registered users of online sites, services or applications to request and obtain removal of content or information they have publicly posted.

To request removal of such data, and if You are a California resident, You can contact Us using the contact information provided below, and include the email address associated with Your account.

Be aware that Your request does not guarantee complete or comprehensive removal of content or information posted online and that the law may not permit or require removal in certain circumstances.